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Brand Manager

This position is focused on the creative aspect of brand management, specifically engaging the consumer with the product, and raising awareness of various brands by creating a lasting impression among consumers and improving product sales and market share, this position is effectively the public image of Samsons’ brands. The Brand Manager helps shape public perception and insight into the product.

Principle Responsibilities

Brand Amplification & Management

Develop brand strategies that will help in growing market share, improving public opinion, and build employer branding.
Identify potential threats and risks on ground to the brands.
Increase top-of-mind awareness amongst customers.
Develop and execute vibrant localized plans to engage customers.
Innovate new ways positioning and projection through linking conceptual ideas and on ground campaigns.

Stakeholder Engagement & Collaboration

Dealings with Internal and External Stakeholders
Align with Trade Marketing and Research functions to ensure brand projection and campaigns are up to standards.
Collaborate across functions to activate brand plans seamlessly.
Develop employer branding collateral and campaigns with T&OE.
Design and launch events to engage customers and raise brand presence and reliability.
Identify industry and function events to attend and represent Samsons at these events.
Coordinate with various stakeholders to ensure smooth brand activation.

Market & Customer Pulse

Identify and track Brand Health indicators of campaign and activity performance.
Analyze market feedback and information to create reports.
Carry out deep analytics on all available market and consumer data.
Initiate course correction as needed for success.
Develop style and brand guides based on the unique selling point of the brands.
Translate conceptual ideas into on-ground activities.
Brainstorm and create new ways of engaging customers and distributors through various channels.
Design products and promotions in innovative ways to attract attention.

Budget & Accounts Management

Ensure assigned brand volume.
Propose rolling cycle plan.
Propose solution to counter competition.
Propose Brand spending budget.
Manage the brand marketing budget such that there is clear ROI in marketing spend.
Review forecasts and budgets to identify potential adjustments as per brand performance.
Ensure function spending is within budgets.

Continuous Improvement & Efficiencies

Continuously improve on current SOPs
Oversee talent adherence to business standards.
Increase operational efficiency through innovation.
Respect own time and other's time by being time sensitive.

New Touch point Development

Provide support in touch point development of TPOSM/POSM
Increase brand visibility at POS.
Provide support in development of group activities.
Increase operational efficiency through innovation.

Experience: 5-8 years of experience in FMCGs having Practical knowledge of media and brand management (Specifically in Tea Company) is preferable

Career Growth and Developments Opportunities

Skills

Brand Management Structures Complex Thoughts Well Analytical And Data Driven Thinking Results Driven Passionate And Enthusiastic Creative And Out Of The Box Thinker

Job Details

Industry:

Fast Moving Consumer Goods (FMCG)

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Department:

Sales & Marketing

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

Bachelor\'s Degree in Marketing, Mass Communication, Psychology or related fields

Career Level:

Experienced Professional

Experience:

5 Years - 8 Years (5 to 8 years of experience in FMCGs having Practical knowledge of media and brand management (Specifically in Tea Company) is preferable)

Apply Before:

Jul 31, 2021

Posting Date:

Jun 30, 2021

Samsons Group of Companies

Fast Moving Consumer Goods (FMCG) · 2001-2500 employees - Lahore

pSamsons Group of Companies, a fast growing National Group involved in many businesses like Education, Mines, Textile, Tobacco, Beverages, Snacks and Confectioneries, invites all dynamic and professional people to be a part of our team. Group has a very well established sales network in Pakistan and are involved in Exports to UAE , West and South African Countries also. The main sponsors of the company belong to Rehman family, which is in business since pre-partition. The attractive point in the group of companies is that all the units established were only equity based and no finances for capital expenditure were obtained from any bank. We have an excellent team and popular figures at all tiers. We consider talented employees as an asset and appreciate productive individuals in our organization. Also we believe in learning, improving and self development along with organizational growth. We recognize the employees who take ownership of their responsibilities as a member of the team and welcome positive minds in our Organization. Hope you would like to be the part of highly motivating and self driven team./p

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