Posted Nov 18, 2021 58 views
DUTIES AND RESPONSIBILITIES
- Establishes marketing goals based on past performance and market forecasts
- Oversees current offerings and comes up with initiatives for new products or services
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
- Works within the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
- Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- Track marketing performance and return on investment and prepare weekly or monthly reports for management
- Monitor and report on competitor activity
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- Oversee and manage the marketing budget.
Job Details
Saylani Welfare International Trust
Saylani Welfare International is one of the leading Welfare in Pakistan. We are a part of a society where the majority of the people residing in villages and towns are living below the poverty line and even deprived of the basic necessities of life. Saylani Welfare International Trust has organized 63 different sectors (Education, Medical, Food, Employment, Assistance for the Marriages etc. These departments are efficiently working for the cause of the society.
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