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Job Description

  • Plan/Set/execute marketing objectives long term and short term with achievable measureable targets. Develop/present and get approval of annual marketing strategy plan (every year).
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Responsible to increase/maintain overall market share, category wise market share, brand and product-wise market share. Develop/design/implement strategies, communications to achieve the goals.
  • Develop USP’s for products and share with the sales team.
  • Develop marketing campaigns for every sales channel
  • Developing & Launching Consumer Promotions nationwide on TPR and company owned Outlets
  • Product Launch including artwork designs, photography shoots, video shoots, packaging designs.
  • Dealing with social media agency, newspaper agency & media agency.
  • Outlet branding audits and execution
  • Company owned Fleet branding. Also dealing with municipalities and agencies such as PHA.
  • Trade mark Registrations and records keeping
  • Job Descriptions of marketing staff and monthly performance reports.
  • Monthly marketing budgets vs actual expenses reconciliation with accounts department.
  • Monthly social media analysis & marketing campaigns review Reports.
  • Interaction over email/phone with the end consumers.
  • Complete understanding of dealing with media agencies.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Shadman, Lahore, Pakistan
No Preference
Minimum Education:
Degree Title:
Masters degree preferably MBA (with majors in marketing)
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Nov 06, 2020
Posting Date:
Oct 05, 2020
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Seasons Foods Pvt Ltd

Fast Moving Consumer Goods (FMCG) · 101-300 employees - Lahore

Seasons Foods is a subsidiary of Seasons Canola and is one of Pakistan's leading independent chicken processor. We are committed to leading the Pakistani chicken industry in every facet of operation; through maintaining the highest quality and safety of food products in partnership with our customer ...Read More

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