• Plan/Set/execute marketing objectives long term and short term with achievable measureable targets. Develop/present and get approval of annual marketing strategy plan (every year).
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Responsible to increase/maintain overall market share, category wise market share, brand and product-wise market share. Develop/design/implement strategies, communications to achieve the goals.
  • Develop USP’s for products and share with the sales team.
  • Develop marketing campaigns for every sales channel
  • Developing & Launching Consumer Promotions nationwide on TPR and company owned Outlets
  • Product Launch including artwork designs, photography shoots, video shoots, packaging designs.
  • Dealing with social media agency, newspaper agency & media agency.
  • Outlet branding audits and execution
  • Company owned Fleet branding. Also dealing with municipalities and agencies such as PHA.
  • Trade mark Registrations and records keeping
  • Job Descriptions of marketing staff and monthly performance reports.
  • Monthly marketing budgets vs actual expenses reconciliation with accounts department.
  • Monthly social media analysis & marketing campaigns review Reports.
  • Interaction over email/phone with the end consumers.
  • Complete understanding of dealing with media agencies.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Department:
Sales
Job Location:
Shadman, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
Masters degree preferably MBA (with majors in marketing)
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Nov 06, 2020
Posting Date:
Oct 05, 2020

Seasons Foods Pvt Ltd

Fast Moving Consumer Goods (FMCG) · 101-200 employees - Lahore

Seasons Foods is a subsidiary of Seasons Canola and is one of Pakistan's leading independent chicken processor. We are committed to leading the Pakistani chicken industry in every facet of operation; through maintaining the highest quality and safety of food products in partnership with our customers. Creating an equitable and diversified workplace for our employees and supporting the community and charities to the highest standards of corporate citizenship.

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