Posted Aug 14, 2020 3 views
Digital Marketing executive roles and responsibilities:
· Develop and manage digital marketing campaigns
· Manage organization’s website
· Optimize content for the website and social networking channels such as Facebook, Twitter and Instagram etc.
· Track the website traffic flow and provide internal reports regularly.
· Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
· Work on SEO of the website pages.
· Promote company’s product and services in the digital space.
· Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
· Creating and executing SMS, and email-based marketing campaigns..
· Enhance brand awareness in the digital space.
· Drive website traffic and acquire leads.
· Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
· Compile performances report using Google Analytics program.
· Keep attention to the updates of Google’s Algorithm.
· Conduct keyword research according to the latest keyword research strategies.
· Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
· Promote the brand’s products and services on various social media channels.
· Build social media marketing strategy and execute it through competitive and audience research.
· Optimize company pages with each social media platform to increase the company’s social content visibility.
· Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
· Optimize the marketing conversion paths.
· Optimize lead-to-customer conversion rate.
· Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
· Optimize the landing pages of paid search engine marketing campaigns.
· Research and analyze advertising links of the competitors.
· Manage the expense and budget of campaigns, and estimate monthly costs.
· In-depth website analysis.
Requirements:
· BS/MS degree in Marketing or a related field.
· At least 3 years, proven working experience in digital marketing.
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
· Experience in setting up and optimizing Google Adwords campaigns
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
Extra Benefits:
- International Certification
- Health Insurance
Job Details
Second Cup Coffee Co.
pSecond Cup Coffee Co./p
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