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Posted Dec 29, 2020 4 views
Digital Marketing Executive roles and responsibilities:
- Develop and manage digital marketing campaigns.
- Manage organization’s website.
- Optimize content for the website and social networking channels such as Facebook,Twitter and Instagram etc.
- Track the website traffic flow and provide internal reports regularly.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Promote company’s product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
- Enhance brand awareness in the digital space.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Compile performances report using Google Analytics program.
- Keep attention to the updates of Google’s Algorithm.
- Conduct keyword research according to the latest keyword research strategies.
- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
- Promote the brand’s products and services on various social media channels.
- Build social media marketing strategy and execute it through competitive and audience research.
- Optimize company pages with each social media platform to increase the company’s social content visibility.
- Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
- Optimize the marketing conversion paths.
- Optimize lead-to-customer conversion rate.
- Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
- Optimize the landing pages of paid search engine marketing campaigns.
- Research and analyze advertising links of the competitors.
- Manage the expense and budget of campaigns, and estimate monthly costs.
- In-depth website analysis.
Requirements:
- BS/MS degree in Marketing or a related field.
- At least 3 years, proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement
Extra Benefits:
- International Certifications
- Health Insurance
- Paid Leaves
- Annual Bonus
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Jan 30, 2021
Posting Date:
Dec 29, 2020
Second Cup Coffee Co.
Hotel Management / Restaurants · 51-100 employees - Islamabad
pSecond Cup Coffee Co./p
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