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Job Description

Digital Marketing Executive roles and responsibilities:

  •  Develop and manage digital marketing campaigns.
  • Manage organization’s website.
  • Optimize content for the website and social networking channels such as Facebook,Twitter and Instagram etc.
  • Track the website traffic flow and provide internal reports regularly.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Work on SEO of the website pages.
  • Promote company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.
  •  Enhance brand awareness in the digital space.
  •  Drive website traffic and acquire leads.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
  • Compile performances report using Google Analytics program.
  • Keep attention to the updates of Google’s Algorithm.
  • Conduct keyword research according to the latest keyword research strategies.
  • Create social media marketing strategy and campaign by creating the content idea,  budget planning, and implementation schedules.
  • Promote the brand’s products and services on various social media channels.
  • Build social media marketing strategy and execute it through competitive and audience research.
  • Optimize company pages with each social media platform to increase the company’s social content visibility.
  • Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
  • Optimize the marketing conversion paths.
  • Optimize lead-to-customer conversion rate.
  • Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
  • Optimize the landing pages of paid search engine marketing campaigns.
  • Research and analyze advertising links of the competitors.
  • Manage the expense and budget of campaigns, and estimate monthly costs.
  • In-depth website analysis.

Requirements:

  •   BS/MS degree in Marketing or a related field.
  •  At least 3 years, proven working experience in digital marketing.
  •  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  •  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  •  Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,  Web Trends)
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 Extra Benefits:

  •    International Certifications
  •    Health Insurance
  •    Paid Leaves
  •    Annual Bonus

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Jan 30, 2021
Posting Date:
Dec 29, 2020
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Second Cup Coffee Co.

Hotel Management / Restaurants · 51-100 employees - Islamabad

pSecond Cup Coffee Co./p

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