Posted May 12, 2017 14 views
Mission, Objectives & Strategies
- Define and devise mission for the brand in accordance with Management vision.
- Plan Brand growth in alignment with the mission.
- Define Brand KPI’s annual production units, revenue, profitability and targets.
- Competitor’s analysis and cross strategies in order to gain competitive edge.
Product & Business Development:
- Analyze product ranges and introduce new features in the product according to new trends and customer satisfaction.
- Identify new areas of business growth and expansion.
- Planning for Brand development and promotion strategies
Marketing & Retail:
- Monitoring and analysis of Sales, marketing campaigns and advertisement activities
- Close coordination with sales, design & production team to analyze sales trends, customer feedback.
Production and outsourcing
- Monitor in-house production define KPIS for production team in order to maintain smooth supply of the product to outlets.
- Develop new vendors and establish healthier relations with them in order to source best quality products.
Visual Merchandising:
- Plan for product space, esthetic approach towards interior mechanism and product display in order to achieve customer attraction and sales enhancement thereto.
- Analyze and search new trends, materials and display management, and make renovations accordingly.
Employee Management:
- Manage a team of production, design, merchandising, and retail.
- Assign, review and evaluate their objectives aligned to brand vision.
Job Details
Sefam Pvt Limited
pSefam (Pvt.) Limited began its operations in 1985 with one outlet, named Bareeze, in Lahore. Bareeze was the first entity to sell premium quality embroidered fabric in the cities of Pakistan. The product was well received and within a few years Bareeze outlets were present in most of the major cities of Pakistan. Today, Bareeze is Pakistan's largest chain of textile retail stores with more than 60 outlets in Pakistan, and four in Dubai, Sharjah and Abu Dhabi, one Delhi and one in London. These outlets sell high quality products, home furnishings, and made-ups for infants, children and adults./p
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