· Monitoring and analyzing market trends in fashion & textile sector
· Identifying target markets and developing strategies to communicate them
· Develop and manage marketing campaigns from concept to execution resulting in boost in Sales
· Develop Marketing Plans, Create time lines, set budgets for AOP.
· Managing the production of promotional material, company’s printed literature, websites, signage and branding on packaging
· Season wise executions in print media, Social Media, Digital media, Billboards and any other tools to enhance sales plus
· Creating of Catalogs (Product shoot)
· Studying competitors' products and services, Identify new opportunities and new threats
· Develop tools and best practices to manage the execution of marketing programs/projects.
· Collaborate with retail to achieve sales targets
· Be up to date on marketing trends and new technologies in advertisement
· Could be able to work with advertising agencies, PR agencies, designers and printers
· Negotiate rates on all types of marketing activates.
· Should have knowledge of wide range of marketing techniques and concepts
· Producing reports to monitor results
· Present findings and suggestions to company directors or other senior management
pSefam (Pvt.) Limited began its operations in 1985 with one outlet, named Bareeze, in Lahore. Bareeze was the first entity to sell premium quality embroidered fabric in the cities of Pakistan. The product was well received and within a few years Bareeze outlets were present in most of the major cities of Pakistan. Today, Bareeze is Pakistan's largest chain of textile retail stores with more than 60 outlets in Pakistan, and four in Dubai, Sharjah and Abu Dhabi, one Delhi and one in London. These outlets sell high quality products, home furnishings, and made-ups for infants, children and adults./p