Posted Sep 10, 2022 148 views
We are looking for an SEM expert to manage all marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, and drive traffic, and customers.
Responsibilities
- Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Research and analyze competitor advertising links.
Requirements and skills
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- BS/MS degree in Marketing or a quantitative, test-driven field.
Job Details
What is your Competitive Advantage?
Similar Job Titles
Ali Aziz
CEO
Shopistan
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Zohaib Ali
Marketing Manager
Digital Online Devices
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Muzammil Baig
Digital Marketing Manager
IT Services Group
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Aqib Irshad
Head of HR, Training & OD
FINCA
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
