We are looking for an SEM expert to manage all marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, and drive traffic, and customers.

Responsibilities

  • Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion, and optimization.
  • Research and analyze competitor advertising links.

Requirements and skills

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing.
  • Well-versed in performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices in search engine marketing.
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
  • Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • BS/MS degree in Marketing or a quantitative, test-driven field.

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Department:
Sales and Marketing
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Oct 18, 2022
Posting Date:
Sep 17, 2022

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