Senior Copywriter

Careem is building the Everything App to simplify daily life across the Middle East by integrating services such as transportation, food and grocery ordering, and payment management. Since 2012, the company has empowered over 2.5 million Captains to earn income and served more than 70 million customers in over 70 cities across 10 countries, from Morocco to Pakistan. As Careem enters a new era driven by artificial intelligence, it is seeking innovative AI professionals to develop impactful tools, automate workflows, and enhance both customer experience and internal operations. Within this fast-paced environment, the Design team is dedicated to creating user experiences that are simple, intuitive, and engaging. The team includes designers, researchers, writers, and brand experts who shape how millions interact with the Careem app. To further support its growth, the team is expanding by establishing an in-house content marketing unit to handle copywriting across all verticals, reducing reliance on external vendors.

Key Responsibilities:
- Develop persuasive, concise, and brand-consistent copy for marketing and product platforms, including push notifications, CRM campaigns, and in-app banners.
- Work closely with designers, product managers, marketers, and engineers to deliver cohesive and effective content experiences.
- Lead the copy review process, perform content quality assurance, and refine materials for product launches and campaign rollouts.
- Assist in building scalable content systems and guidelines to ensure brand consistency across all touchpoints.
- Quickly adapt content to meet evolving business priorities across various verticals such as Q-commerce, ride-hailing, and food delivery.

Required Qualifications:
- 2 to 4 years of experience in UX writing or digital copywriting, preferably within e-commerce or Q-commerce environments.
- Excellent command of English grammar and tone, with the ability to write clearly and concisely.
- A strong portfolio showcasing product-facing content, particularly for app interfaces and CRM communications.
- Proven ability to work effectively in fast-paced settings with tight deadlines and rapid turnaround demands.
- Experience with CRM platforms, push notifications, and banner content creation.

Preferred Qualifications and Benefits:
- Familiarity with Figma or other design collaboration tools is a plus.
- Opportunity to contribute to a forward-thinking company powered by AI, working on innovative projects that impact millions of users.
- Join a multidisciplinary team focused on delivering delightful user experiences and fostering an inspiring organizational culture.
- Engage in a role that supports career growth within a leading technology platform operating across multiple countries in the Middle East and South Asia.

Careem is an equal opportunity employer committed to fostering diversity and inclusion. The company provides a supportive environment where all employees can thrive and contribute to its mission of simplifying everyday life through technology.

Skills

Product-facing content Copy review design collaboration tools Artificial Intelligence Figma banner content E-commerce or Q-commerce experience Software Quality Review E-Commerce CRM communications App interfaces copy CRM Platforms Push Notifications Q-Commerce Figma (preferred) Engineers Marketers PMs Collaboration with Designers Writing brevity and clarity English grammar mastery UX Writing Digital Copywriting Content system development

Job Details

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

First Shift (Day)

Job Location:

Karachi, Pakistan

Gender:

No Preference

Age:

18 - 65 Years

Degree Title:

What you'll do:Write persuasive, concise, and brand-aligned copy for marketing and product use casesCollaborate with designers, PMs, marketers, and engineers to deliver cohesive content experiencesLead efforts in copy reviews, content QA, and refinement for product and campaign rolloutsContribute to building scalable content systems and guidelinesAdapt content rapidly to shifting business needs across verticals like Q-commerce, ride-hailing, and foodWhat we're looking for:2–4 years of experience in UX writing or digital copywriting, ideally with e-commerce or Q-commerce appsMastery of English grammar, tone, and brevityPortfolio showcasing product-facing content, especially app interfaces and CRM workAbility to work in fast-paced environments with rapid turnaround needsExperience with CRM platforms, push notifications, and banner contentNice-to-have: Familiarity with Figma or design collaboration toolsCreate a Job AlertInterested in building your career at Careem

Career Level:

Manager

Maximum Experience:

2 Years

Apply Before:

Dec 14, 2025

Posting Date:

Nov 13, 2025