Senior Copywriter

Careem is on a mission to create the Everything App for the Middle East, simplifying how people move, order food and groceries, manage payments, and more. Since 2012, the company has empowered over 2.5 million Captains to earn, served more than 70 million customers, and built a thriving platform for the region’s top talent and entrepreneurs. Operating in over 70 cities across 10 countries, from Morocco to Pakistan, Careem is now entering a new era driven by AI. The company is looking for curious problem-solvers who can apply AI to develop impactful tools, automate workflows, and improve operations, customer experience, and internal systems. Within this innovative environment, the Design team focuses on creating simple, intuitive, and delightful user experiences. The team, composed of designers, researchers, writers, and brand experts, plays a crucial role in shaping how millions engage with the Careem app. Currently, the team is building an in-house content marketing group to address copywriting needs across all verticals and reduce reliance on external vendors.

Key Responsibilities:
- Write persuasive, concise, and brand-aligned copy for marketing and product applications, including push notifications, CRM campaigns, and in-app banners.
- Collaborate closely with designers, product managers, marketers, and engineers to deliver cohesive and engaging content experiences.
- Lead copy review processes, conduct content quality assurance, and refine messaging for product launches and marketing campaigns.
- Contribute to the development of scalable content systems and style guidelines to maintain consistency across platforms.
- Adapt content quickly to meet evolving business needs across diverse verticals such as Q-commerce, ride-hailing, and food delivery.

Required Qualifications:
- 2 to 4 years of experience in UX writing or digital copywriting, preferably within e-commerce or Q-commerce applications.
- Strong command of English grammar, tone, and brevity, supported by a portfolio showcasing product-facing content, especially for app interfaces and CRM communications.
- Demonstrated ability to work effectively in fast-paced environments requiring rapid turnaround and adaptability.
- Experience with CRM platforms, push notifications, and banner content.

Preferred Qualifications:
- Familiarity with Figma or other design collaboration tools is a plus.

Careem is committed to equal employment opportunity and fosters a diverse and inclusive workplace. The company does not discriminate based on any protected status under applicable laws and collects demographic information solely for internal monitoring and diversity initiatives. This role offers an exciting chance to join a dynamic product design team and help shape the voice of a leading regional platform powered by advanced AI technology.

Skills

Marketers Digital Copywriting tone and brevity mastery banner content adaptability to business needs Push Notifications Figma AI and engineers Figma (preferred) PMs Collaboration with Designers UX Writing CRM Platforms English Grammar Content system development Software Quality Review

Job Details

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

First Shift (Day)

Job Location:

Karachi, Pakistan

Gender:

No Preference

Age:

18 - 65 Years

Degree Title:

What you'll do:Write persuasive, concise, and brand-aligned copy for marketing and product use casesCollaborate with designers, PMs, marketers, and engineers to deliver cohesive content experiencesLead efforts in copy reviews, content QA, and refinement for product and campaign rolloutsContribute to building scalable content systems and guidelinesAdapt content rapidly to shifting business needs across verticals like Q-commerce, ride-hailing, and foodWhat we're looking for:2–4 years of experience in UX writing or digital copywriting, ideally with e-commerce or Q-commerce appsMastery of English grammar, tone, and brevityPortfolio showcasing product-facing content, especially app interfaces and CRM workAbility to work in fast-paced environments with rapid turnaround needsExperience with CRM platforms, push notifications, and banner contentNice-to-have: Familiarity with Figma or design collaboration toolsCreate a Job AlertInterested in building your career at Careem

Career Level:

Manager

Maximum Experience:

2 Years

Apply Before:

Dec 27, 2025

Posting Date:

Nov 26, 2025