SEO Expert – Global B2B Market Focus

Polani Textiles is seeking a skilled SEO Expert with extensive experience in international B2B markets to strengthen its global online presence. The role’s main focus is to drive organic traffic from international buyers such as hotel chains, wholesalers, importers, and sourcing managers through the company’s website and LinkedIn channels. This position emphasizes global SEO strategies aimed at improving search rankings for export-related queries on platforms like Google and Bing, targeting key regions including the USA, Europe, America, and the GCC.

Key Responsibilities:
- Conduct thorough SEO audits of the existing website and landing pages to identify areas for enhancement.
- Develop and execute a comprehensive global B2B SEO strategy focused on high-value export and product-related keywords.
- Perform keyword research tailored to the needs and behaviors of international buyer personas.
- Optimize on-page SEO elements such as meta titles, descriptions, headings, and overall content structure.
- Manage an SEO-driven blog and article strategy, incorporating AI tools where appropriate to enhance content quality and efficiency.
- Build authoritative backlinks through guest posting, trade directories, and targeted outreach campaigns.
- Implement technical SEO best practices, including schema markup, page speed improvements, indexation management, and image optimization.
- Monitor SEO performance regularly using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Collaborate closely with content creators to ensure effective keyword integration, well-structured content, and strategic internal linking.
- Track and report monthly on organic search rankings, website traffic, and conversion metrics to measure SEO effectiveness.

Required Qualifications:
- A minimum of 4 years of proven SEO experience, preferably within export, B2B, or product-focused industries.
- Demonstrated success in managing international keyword strategies and executing global SEO campaigns.
- Strong expertise in on-page, off-page, and technical SEO methodologies.
- Proficiency with SEO tools including SEMrush, Ahrefs, Screaming Frog, Google Search Console, and GA4.
- Excellent command of English, capable of writing clear briefs and SEO content outlines.
- Experience optimizing B2B websites or product catalogs for international audiences.
- Solid understanding of global search behaviors and regional buyer keyword trends.

Preferred Qualifications and Benefits:
- Competitive market salary complemented by medical benefits, annual bonuses, and paid leave.
- Opportunities for career growth within the international sales and export sectors.
- Exposure to global trade environments and insights into B2B market dynamics.
- Full-time, on-site position requiring immediate availability.

Polani Textiles invites qualified candidates to apply for this exciting opportunity to contribute to its global expansion through strategic SEO initiatives.