Marketing Specialist

SFT Ventures Verified

Karachi , Pakistan

Posted 3 days ago 64 views Report Job

PKR. 150,000 - 250,000/Month

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Job Description

We are urgently looking to hire Paid Marketing Specialists

Overview

This position drives social community strategy, management, and growth as well as contributes to and supports overall social media strategy. The position guides, develops, manages and provides insights on conversations about the Fashion brand. Serving as the primary public voice on non-owned social channels, this position plays a key role in driving public perception and social engagement in the brands. In addition to driving the social strategy, this position will be instrumental in driving additional paid media campaigns across digitals to include SEM/Paid Search, PPC program, ad display in collaboration with the digital marketing team.

Responsibilities

  • Drive and execute the digital marketing strategy the social strategy for our brand across Social Media Platforms. Requires strong partnership with our local social team to ensure alignment across all platforms.
  • Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving guest engagement, and promoting social media campaigns.
  • Collaborate with digital marketing manager and media agency to drive powerful paid search campaigns to support marketing initiatives as well as evergreen campaigns.
  • Monitor the latest trends and changes in digital media and the digital landscape, including advertising strategies, formats, channels and technologies.
  • Collaborate cross-functionally with brand, merchandising, guest insights and eCommerce teams to create integrated social media and paid search strategies.
  • Utilize website analytic platforms, including Google Analytics, Google Tag Manager, Facebook Business Manager and agency tools to create reporting and share key insights with cross-functional teams.
  • Create & analyze reports for trends and solutions to optimize digital media performance daily, weekly, monthly & quarterly.
  • Help provide real-time insights to optimize digital campaigns immediately, short term, and/or long term.
  • Performs all other duties as assigned by manager.

Qualification

Masters/MBA (Marketing)

Desired Skills & Experience

Possess strong creative writing skills and ability to edit content required. Extensive knowledge of social media and advertising platforms. Having 5 years of experience in Social & Paid Media. Blogging experience preferred. Experience in photoshop a plus. Strong organization skills, and ability to multi-task in a fast-paced deadline-oriented environment.

Salary Range

PKR 150K to PKR 250

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Masters
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Jan 21, 2021
Posting Date:
Jan 12, 2021
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SFT Ventures

Investments · 11-50 employees - Karachi

SFT Venture is a Capital Firm with years of experience empowering and transforming startup companies and small businesses into reputed brands by providing them growth equity plans, entrepreneurial setups, and executive management services at its best. SFT ventures work as the muscle behind the inno ...Read More

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