Community Operations Specialist

Shenzhen Linglu Hongtu Technology Co., Ltd.

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PKR. 100,000 - 400,000/Month

Job Responsibilities

Manage public groups on overseas social media platforms, including but not limited to Reddit and Facebook Groups. Plan and oversee user groups to enhance the brand’s influence, topic visibility, and favorability among users.
Based on category characteristics and product launch strategies, design daily user operations and content topics for groups. Create content and interactions that meet expectations, drive user growth, and guide the generation of User-Generated Content (UGC).
Collaborate with other functional teams to develop integrated marketing strategies, and plan and execute impactful activities on community platforms.
Take overall charge of community data performance. Generate data analysis reports and content insights to guide long-term community operations.
Build and continuously optimize the company’s community traffic operation system, covering user acquisition, activation, referral, and conversion. Achieve goals of sustained user growth and conversion.
Collect and identify the needs of users in overseas communities. Conduct user segmentation through data analysis and continuously optimize the user incentive mechanism.

II. Job Qualifications

Bachelor’s degree or above from a nationally recognized university; overseas study background is preferred.
At least 1 year of community operation experience on Reddit or Facebook Groups; experience in operating other social media channels is also acceptable.
Familiar with the gameplay and trends of overseas communities; candidates with successful community operation cases are preferred.
Interested in the maternity & baby industry, and able to keenly identify topics that appeal to European and American mothers or parents of infants/young children.
Knowledge of social media analysis tools and methods; candidates with proven best-practice experience are preferred.
Familiar with community operation systems and the Standard Operating Procedure (SOP) for user referral (裂变) processes.