Business development representatives book meetings between qualified leads and sales representatives, moving leads into the sales pipeline.Telemarketers focus on top-of-funnel activity, using outbound tactics to generate leads. They harness industry expertise and subject matter knowledge to diagnose a prospect’s pain points and convey the value of their solutions. Telemarketers strategically contact decision-makers within target accounts and tailor their outreach strategy to the title, department, and seniority of their desired point-of-contact. Their metric of success revolves around annual quotas concerning the number of discovery meetings booked, the volume of leads qualified, or percentages of revenue connected to lead generation activities.
Responsibilities
Qualifications
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