Posted Oct 31, 2016 4 views
- Develop, establish and maintain marketing strategies to meet organizational objectives.
- Identify target market and conduct marketing activities accordingly for all SIH services.
- Effective management of the marketing, advertising and promotional activities of the organization.
- Manage and coordinate with all marketing, advertising and promotional staff.
- Conduct market research to determine market requirements for existing and future needs.
- Monitor & analyse customer research, current market trends and competitor information.
- Develop and implement marketing plans and projects for new and existing services & products.
- Monitor, review, and report all marketing activities to management.
- Determine and execute appropriate marketing strategies for the hospital in accordance with the financial and operational targets.
- Devise strategies/plans for improving existing products/services and increasing profitability.
- Liaison with relevant department as and when required.
- Assist business managers to evaluate and develop service line strategies.
- Establishe new business ventures for SIH and ensure their smooth operations.
- Provide timely performance feedback to departmental staff and ensures that feedback given is appropriate and constructive.
Functional/ Technical Requirements:
- Understanding of the overall Marketing process and related functional areas
- Ability to develop and implement result oriented & target audience specific marketing programs which include but are not limited to: campaign positioning theme & core values, content development, inputs for designing, promotional and media mix plan, event management & execution, web & social media marketing, media and PR, marketing analytics and campaign evaluation, etc.
- Ability to develop and implement integrated marketing communication programs.
- Understanding and knowledge of the communication and media vehicles, budgeting and cost component of the marketing campaigns (selection, nature, and outreach of the mediums, etc.)
- Willing to travel twice or trice in a month to different cities to execute various marketing campaigns and activities.
Skills
Job Details
Shifa International Hospital Ltd
Shifa International Hospitals Ltd. Islamabad is a 600+ secondary and tertiary healthcare facility, offering quality services to the local as well as international patient communities for over 25 years. The prestigious JCI accreditation has further strengthened our commitment and focus towards quality and patient safety. The hospital provides comprehensive diagnostic & treatment services in 35 plus clinical specialties under supervision of more than 200 Internationally Experienced & Fellowship Trained Consultants (The largest number of US and EU qualified Physicians and Surgeons under one roof in Pakistan).
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