The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group. who is able to work in a fast-paced environment for a Karachi based Software House.
Skills & Qualifications:
Graduation in a relevant field.
Work experience: At least 2-3 year of the relevant field, have strong skills in Social Media Marketing.
Self-motivated and creative.
Must be fluent in English and have good communications skills, presentation skills with good command on MS office.
Candidate must also know how to create effective content with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Able to work independently as well as collaboratively with a team.
Research target audience and discover current trends.
Monitor web traffic.
Develop optimal posting schedule.
Look for viral, sharable content online that can increase web traffic and social engagement.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions.
Understanding of usability and user-centric web design.
Understanding of SEO and Social media platforms.
Medical, Life Insurance, Gratuity, Performance Incentives, Annual Bonus, Leave Encashment
Consulting and Software Development.