Posted May 17, 2018 1 views
Reporting to the CEO and COO, the Copywriter will be a key member of our eCommerce and Marketing team. As a digitally savvy, creative, and detail-oriented copywriter, you understand that content is king, and you know how to create and optimize that content within multiple channels using SEO best practices to drive customer acquisition, retention, and engagement online. As our resident wordsmith, you will use your skillfully-crafted words as a vessel to carry forward the brand voice and connect and personalize our consumers' experience at each touch point of their journey. Through your work, you will help a team of highly skilled marketers forge long-lasting relationships with our consumers by crafting and disseminating highly valued and relevant content when needed.
This will serve multiple purposes including but not limited to:
- Driving brand awareness
- Educating the consumer
- Nurturing existing relationships
- Building trust and authenticity in our online and social communities, and contributing to the enjoyment of the activities we serve.
You will do it all through the power of the written word and for that we salute you.
This position requires you to hit the ground running and the ability to work from past experience is critical. Examples of online copy you will write includes but is not limited to:
- Blog posts
- Articles
- Web banners and ads
- Email marketing, social media posts, product descriptions, landing page copy, video content (scripts) etc.
Examples of traditional copy you will write includes, but is not limited to:
- Internal communications
- Job descriptions for marketing and eCommerce
- Point of purchase displays (POP), packaging, sales copy, press releases
Understand and implement SEO best practices, theory, and adhere to it
In collaboration with the eCommerce Associate (Acquisition) analyze, execute, and optimize a keyword research strategy which identifies the most effective and targeted key phrases to drive traffic for various pieces of content. Periodically reassess these key phrases in order to ensure that they continue to stay relevant. In addition, you must possess the ability to analyze external web sites and content sources for missed opportunities by performing a detailed competitive analysis (SEO) with the end result being insights on potential new sources of traffic, closing any keyword gaps, increasing our SERP positioning etc. Brainstorm, concept, collaborate, and present various copy options to the eCommerce and Marketing teams which may or may not be rejected or redeveloped into actionable workable concepts (we promise, it's not personal). Work closely with the Customer Service Team to effectively understand our customer base and craft customer-specific messages as needed. Work with stakeholders to craft internal communications when necessary.
Education and Experience:
- 1-3 years of relevant experience.
- Excellent written communication skills (both creative and imaginative ability with a technical knowledge of the English language and attention to details (grammar).
Competencies and Skills:
- Familiarity with content management systems (CMS) and eCommerce platforms
- Familiarity with different writing styles and methods, for example, The Inverted Pyramid
- Self-motivated, good organizational skills, detail-oriented, ability to prioritize
- The ability to multi-task across brands and meet tight deadlines
- Ability to embrace an entrepreneurial culture
Job Details
Skyscrapers
Skyscrapers Pvt Ltd: Writing4money
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