Marketing Executive - Digital Media

Welcome to Snap & Stitch. We provide customized suits measured in a Snap. Our main priority is to make you feel polished, elegant, and timeless. We strive to provide a wholesome online experience with an array of fabrics, cuts, and features to customize your suit to your personality.

Founded in 2018 by two brothers. The journey began in our home country Pakistan. We would often attend weddings and required custom suits every month. The challenge that persisted was the tedious process of getting a bespoke suit. Long hours of wait, measuring the body, and receiving it in months. With this in mind, we wanted to simplify the measurement process with advanced technology and give customers an experience of what Snap & Stitch is all about.

Now the CEO and founder Nabeel Muhammed is on a journey to take our passion and implement them using algorithms to improve the overall experience of made-to-measure. We are thrilled to serve you in North America with a virtualized custom suiting experience.

JOB SUMMARY

We are looking for a skilled, talented and experienced digital marketer to join our growing startup company. In this position, you will play a big role in shaping and creating our brand image through engaging digital campaigns. The candidate will be responsible for creating and implementing digital marketing strategies to increase sales and revenue for our company. The candidate will also be responsible for creating engaging contents on our social media networks (Facebook page, Instagram, linked in) and post ads with excellent content relevant to our product, with the aim of attracting customer engagement towards our brand.

JOB DUTIES AND RESPONSIBILITIES:

●      Plans and executes all web, SEO/SEM, digital marketing, email, social media, and display advertising campaigns.

●      Designs, builds, and maintains our social media presence.

●      Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

●      Identifies trends and insights and optimizes spend and performance based on the insights.

●      Brainstorms new and creative growth strategies through digital marketing.

●      Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

●      Collaborates with micro-influencers

●      Evaluates emerging technologies.

●      All other duties as assigned by the company.

QUALIFICATIONS:

●      Proficient in marketing research and statistical analysis

●      Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

●      Post-secondary education in business, marketing or a related field is an asset

●      Proven working experience in digital marketing field is an asset

●      Prior retail experience is an asset

●      Prior startup experience is an asset

●      Have a prior experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns

●      Solid knowledge of website and marketing analytics tools

●      Ability to handle multiple competing priorities and effectively troubleshoot problems 

●      Must have effective communication skills (verbal and oral), time management, problem solving and collaboration skills. You have a strong design mindset and a sense of style and usability.

●      Familiarity with Microsoft office products and Zoom communication software an asset.

●      Must have consistent and reliable access to a stable internet connection

●      Must have a working laptop

●      Creative ability to design and create content 

●      Prior experience in Photoshop, illustrator, and Canva.

WORKING CONDITIONS

●      The job may require you to work on evenings and weekends when necessary.

●      Due to Covid-19 precautions, this job is currently office/remote and digital marketing services may be modified to adjust to the changing situations. The incumbent must have an understanding of the changing situation and its effect on digital marketing to meet these needs.

●      The job requires you to have a strong and stable internet connection and access to a laptop/computer to carry out your duties.

●      This position requires the incumbent to use a computer/ laptop and be creative in researching, planning and promoting social media contents. This can be sometimes draining.

Snap and Stitch is committed to providing equal opportunity to everyone. Please let us know as soon as possible if you would need any accommodation at any point in the process of applying, interviewing or working with us so that we can provide a workplace that is barrier-free and accessible to all.

**Females are encouraged to apply**

Company is based in Canada, Ontario which is where the candidate will be executing the strategies if hired.