Moazzam Khan Couture, a prestigious luxury fashion house based in Karachi, is renowned for its exquisite handcrafted bridal, formal, and couture pieces that reflect timeless craftsmanship and understated elegance. Celebrated both locally and internationally, the brand is synonymous with artistry and exclusivity. We are looking for a creative and open-minded Content & Brand Marketing Manager to bring our couture artistry to life through emotionally engaging digital content across social media platforms and our Shopify store. This role demands more than routine content posting; it requires a deep understanding of the brand’s essence and the ability to create content that resonates emotionally with our discerning audience.
Key Responsibilities:
- Develop captivating, story-driven captions for Instagram and Facebook that embody the brand’s unique tone and narrative.
- Manage the Shopify store, including product uploads and handling administrative duties efficiently.
- Create and maintain comprehensive monthly content calendars covering posts, reels, stories, and advertising campaigns.
- Coordinate and provide creative direction for product photoshoots, ensuring a premium and cohesive visual identity.
- Assist in planning and executing paid advertising campaigns using Meta Ads Manager to maximize reach and engagement.
- Respond professionally to online inquiries, maintaining communication that aligns with the brand’s voice and values.
- Collaborate closely with the designer to gain insights into fabric, design inspiration, and brand storytelling, enhancing the authenticity of all content.
Required Qualifications:
- Strong content writing and storytelling skills in English, with a natural, emotional tone that is original and non-AI generated.
- Proven expertise in managing and administrating Shopify stores.
- Experience working with fashion, lifestyle, or luxury brands is highly preferred.
- Proficiency in Instagram Reels, Facebook Ads, and design tools such as Canva and Photoshop.
- Excellent communication and presentation skills, with a refined aesthetic sense.
- Ability to visually and verbally articulate fashion, fabrics, and emotions effectively.
Preferred Qualifications and Benefits:
- At least 2 years of experience in the fashion and apparel industry.
- This is a full-time, in-person position based in Karachi.
- Competitive monthly salary ranging from Rs50,000 to Rs60,000.
This position offers a unique opportunity to become an essential part of a distinguished fashion brand, shaping its digital presence and storytelling in a way that honors its heritage and creative vision. If you are passionate about fashion and have the skills to translate luxury couture into compelling digital narratives, we encourage you to apply.