Social Media Content Manager

Careem is building the Everything App to simplify daily life across the greater Middle East by offering seamless transportation, food and grocery ordering, payment management, and more. Since 2012, the company has empowered over 2.5 million Captains to earn income, served more than 70 million customers, and created a vibrant platform for regional talent and entrepreneurs. Operating in over 70 cities across 10 countries—from Morocco to Pakistan—Careem is now entering a new phase driven by AI innovation. The Social Media Content Creator role, based in Jordan, is key to leading content production and collaboration for the Everything App. The ideal candidate will be a proactive team player with extensive experience in social media content creation, skilled at working cross-functionally to develop and execute engaging campaigns that build brand loyalty and align with strategic business objectives. This position requires close cooperation with various departments, including business verticals and markets, to support and enhance the overall social media strategy.

Key Responsibilities

- Support the development, management, and optimization of social media strategies.
- Manage social media calendars and create compelling captions that engage the audience.
- Collaborate with internal teams such as marketing, creative, brand, digital, corporate, and account management to bring Careem’s verticals and sub-brands to life on social platforms.
- Partner with other social media leads to share insights, support campaigns, and ensure alignment across initiatives.
- Monitor, analyze, and report on social media performance, recommending improvements and communicating results internally.
- Stay updated on emerging trends and platforms, experimenting with authentic and brand-appropriate content approaches.
- Lead all stages of content production from ideation to editing, ensuring high-quality output.
- Collaborate with social media and marketing strategists and creators to shape the creative and strategic direction of social content.
- Produce content tailored for social media channels in Pakistan, including video content aligned with Careem’s brand positioning.
- Work closely with business verticals and sub-functions to identify content opportunities and execute briefs effectively.
- Test innovative social content formats to drive channel-specific KPIs and explore new platforms.
- Direct social media shoots and participate on-site to capture content for Stories, Reels, and live coverage as needed.
- Proactively generate made-for-social content inspired by industry and regional trends.

Required Qualifications

- Minimum of 4 years of experience in social media and content creation.
- Proven expertise in the full content production lifecycle.
- Proficiency with video editing tools such as Adobe Premiere Pro, Adobe After Effects, and CapCut.
- Strong communication skills with the ability to creatively ideate around existing concepts and develop new ideas relevant to the target audience.
- Deep understanding of social creative trends and strategic, operational knowledge of social media channels.
- Demonstrated ability to collaborate effectively within cross-functional teams.
- Creative strategic thinker with a passion for innovation in social media content.

Preferred Qualifications and Benefits

Careem offers a dynamic and inspiring work environment where employees can make a meaningful impact across the region while advancing their careers. The company fosters continuous learning and professional growth, encouraging collaboration with talented peers in a purpose-driven organization.

Work arrangements include four days per week in the office and one day remote, with flexibility to work remotely from any country for up to 30 days annually. For tech individual contributor roles, the schedule includes two office days and three remote days weekly. Employees enjoy unlimited vacation days, healthcare coverage, and fitness reimbursements for activities such as gym memberships, health clubs, and training classes.

Careem is an equal opportunity employer committed to diversity and inclusion, valuing these principles as essential to its culture and success.