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Digital Marketing Manager

Softoo

Posted Jan 14, 2021 86 views

Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related field
5+ years of proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

40 hour work week, Flexible timings
Sponsored Training & Certifications
Laptop based environment
Extra-curricular activities
Healthcare scheme
Lunch in office
15 days Annual work OFF days
Compensation for extra-work days

Skills

Social Media Communications Google Ads Words Website Analytical Tools Command Advertising Campaign Marketing Process Digital Marketing

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

BS/MS Degree in Marketing

Career Level:

Experienced Professional

Minimum Experience:

5 Years

Apply Before:

Feb 15, 2021

Posting Date:

Jan 14, 2021

Softoo

Information Technology · 11-50 employees - Islamabad

Softoo is an IT outsourcing services product development company. It provides business application and web development services to customers over the world. Softoo has increased outstanding experience in agile software development with concentrate on technical help and maintenance, web and mobile application development and other software services to big and small businesses.