Posted Oct 14, 2016 15 views
Description
- Generate and update website content (products, content, promotions)
- Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc)
- Plan, define and implement website changes and functional improvements
- Maintain and update the online marketing plan for the website
- Monitor key performance indicators on the website and develop plans to improve them
Key Experience
- Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmed, etc)
- Understanding of order management/customer fulfillment in an e-commerce context
- Experience using packages like Excel and Photoshop
- Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
- Familiar with data management
- Previous experience of website/ e-commerce CMS
- Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
Specification Detailed responsibilities would include:Website
- Update product information and content on the website
- Create banners, images, promotions etc for display on the website (using products like Photoshop)
- Update content managed areas (copy & artwork)
- Manage website configuration & parameters (eg payment options, stock management)
- Investigate and report any operational/technical issues arising
- Scope and document ongoing website functional projects /improvements
- Test and deploy functional projects /improvements
- Liaise with e-commerce agency regarding the day to day management of the website
- Liaise with internal resources regarding the day to day management of the website
- Evaluate approaches & strategies to improve website sales conversions & customer engagement
Marketing
- Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
- Liaise with agencies or in-house teams to implement and support campaigns
- Investigate, evaluate and assess new ways of generating additional traffic/orders
- Produce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
Measurement
- To meet and exceed all agreed performance objectives (sales, conversions, engagement)
- Continuous improvement of customer satisfaction
- Meet internal service levels for website activity and management
- Maintaining an excellent level of service to the business
Skills
Job Details
Solartech Private Limited
To address the needs of energy starved people of Pakistan, Solar Tech Group enter into the field of providing renewal energy solutions in the form of solar energy to the residents of this country. Starting the operations in 2005, Solar Tech PVT Ltd. has covered a long distance in the field of solar energy solutions not only for the households but also for the bigger projects of the Government a private sector.By the Grace of ALMIGHTY ALLAH, the Solar Tech Group, now comprises – number of companies engaged in different components of the energy solutions. The group has emerged on the national horizon as the leading company in private sector providing solar solutions. The group, just in one decade of operations, is only provides services in the field of Solar Energy Technologies but also in manufacturing of Photovoltaic Modules, State-of-the art Charge controllers and Balance of Photovoltaic Power Energy Generation System.Customer Satisfaction with an extreme dependence on quality control & after sales/ installation services, the group has become a house hold name in Pakistan and thousands of our satisfied customers bear testimony to our quality performance.The group has completed many high profile projects with the public sector and especially in the far-flung/ remote & difficult to reach areas of Azad Kashmir, KPK, Baluchistan, Tharparkar, Punjab and FATA. Our ability to provide services at the remotest and most difficult of the location is the hallmark of our commitment, dedication and performance, which distinguish us from our competitors.The group has stuck to the mission and is committed to support our country in attaining self-sufficiency in renewal energy.
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