Sr. SEO / PPC Specialist

Soliton Technologies Verified

Lahore , Pakistan

Posted Dec 26, 2020 110 views Report Job

PKR. 70,000 - 150,000/Month

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Job Description

  • Manage both on-site and off-site SEO for the company.
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
  • Manage of organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions.
  • Stay up-to-date with the latest trends and changes with SEO and major search engines.
  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Google Tag Manager and Google Ads.
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Details

Total Positions:
2 Posts
Job Shift:
Second Shift (Afternoon)
Job Type:
Job Location:
Thokar Niaz Baig, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
MBA Marketing
Career Level:
Experienced Professional
Experience:
3 Years - 7 Years
Apply Before:
Jan 27, 2021
Posting Date:
Dec 26, 2020
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Soliton Technologies

Information Technology · 11-50 employees - Lahore

Soliton Technologies is a healthcare IT/software development company operating since 2005 an international healthcare technology solution delivering to hospital systems, national governments, with several leading EMR/EHR vendors and multi-million member insurers. Soliton Health facilitates medical i ...Read More

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