Marketing Coordinator, Demand Generation Marketing

The role: Marketing Coordinator, Demand Generation Marketing

Grade (relevant for internal applicants only): 09

The location: Islamabad, PK

The Team: You will join a very creative and enthusiastic global demand generation marketing team that is responsible for driving engagement with current clients and generating qualified leads for new business. We achieve this through a diverse marketing mix of events, web, email, advertising and social media, and strive to communicate the value of our solutions through efficient operations and tactical expertise. Our team spans the globe, yet we remain in tight collaboration and communication through team meetings and seamless workflow technology.

The Impact: Your position is critical to support the demand generation marketing team, with alignment and focus specifically for the Financial Institutions segment. The Marketing Coordinator will work under the direction of the Senior Marketing Manager to assist in the development and implementation of various campaigns to engage clients and drive lead generation as they relate to larger business strategy. The Marketing Coordinator will also engage with other demand generation marketing teams, as well as product and commercial team members to understand S&P Global Market Intelligence’s solutions, our target persona workflows, go-to-market strategies, and the competitive landscape. 

What’s in it for you:

In this role, you will:

• Work on a global marketing team as part of a Fortune 500 company that is over 150 years old

• Have an opportunity to work on high-visibility projects

• Develop skills for popular industry tools, including database CRM (Salesforce) and marketing automation software (Marketo)

• Cultivate copywriting skills and gain familiarity with the concept of brand voice

• Discover the value of a multi-channel approach to achieving results

• Quantify marketing campaign performance by learning and analyzing key engagement metrics

• Learn the role of marketing within a larger commercial team

​Responsibilities:

• Marketing communications – Utilize strong copywriting skills to create various forms of content including producing web and advertising copy, social posts, and email campaigns aligned to the business’ growth strategy. Learn to analyze and measure the performance to maximize reach and effectiveness.

• Event support & management – Work closely with the Event team and business areas to assist in the execution of trade show and webinar participation, including pre-event communication, attendee check-ins, and post-event lead processing as well as understand event KPIs; suggest opportunities for event optimization.  

• Cross functional teams – Collaborate with cross-functional teams (Events, Marketing Ops, Sales Ops, Education, Design, Compliance, Branding) to support the project management and delivery of all marketing activity and provide timely updates.

• Sales enablement – Develop sales collateral and materials to help Sales communicate the value proposition of products and support the selling process of those products.

What we’re looking for:

Basic qualifications

• Bachelor’s or MBA Degree in Marketing, English, Business, Finance or equivalent education and experience.

• Minimum 2+ years’ experience working in a marketing or equivalent experience, preferably in the financial services sector.

• Excellent communication skills (oral/written), basic-to-intermediate knowledge of MS Excel skills and proficiency utilizing Microsoft Office products including database is required.

• Strong organizational skills required to prioritize multiple initiatives and projects concurrently and meet established deadlines.

• Ability to independently work as a contributing member in a high-paced and focused team with minimal directions.

Preferred qualifications

• Long-term interest in a career in marketing

• Comprehensive understanding of segment personas and the S&P Global Market Intelligence products/solutions that support their workflows (deep familiarity with banks and capital markets a plus)

• Can do attitude

About S&P Global Market Intelligence

At S&P Global Market Intelligence, we know that not all information is important—some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.

S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit