Posted Nov 03, 2021 6 views
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
Job Details
p• Headhunting. • Responsible for effective and fast recruitment processes both internally and externally for all level of positions. • Recruitment tools (LinkedIn, HR Forums, and Job Boards etc.) • Executing pre-screening and/or phone/face to face interviews. • Providing support in assessment process. • Coordination with universities to execute on-campus recruitment activities. HR Operations: • Ensuring that all relevant details are added to the HR database and circulated to the relevant persons. • Ensuring that employees’ leave and attendance record is properly maintained in implemented system TimeTrax. • Ensuring that company-wide implemented HR systems are accurate and updated all the time. • Updating and maintaining employees’ personal files all the time. • Updating and maintaining documented HR Processes. • Ensuring that employee contracts/confirmations are reviewed and processed in a timely manner in HR Suite. • Coordinating with Manager Finance to ensure that employees have insurance coverage and that EOBI and other government dues are being paid on their behalf. • Coordinating employee orientationinitiation into the company. • Conducting exit interviews of employees leaving the company. • Preparing monthly management reports on HR function in the company. • Maintaining statistics related to employee recruitment and turnover function in the company. • Observing and reporting the security breaches within the workplace. • Any other task assigned by the Manager/p
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