Posted Mar 11, 2020
Main Responsibility
- Brand Manager to lead the thinking process of Business Plans to ensure development of innovative, solid and consumer driven business plans that will generate profitable volume growth for the system
- Brand Manager to develop consumption occasions for the brand in order to drive frequency and volume for the brand
- Initiate Brand Key Formulation and update it with the passage of time
- Execute assigned Brand Portfolio in desired Strategic Direction (as indicated in Corporate Business Plan)
- Brand Manager to manage the top and bottom line of assigned brand portfolio (Market Share and Brand Loyalty)
- Brand Manager in IPM (Innovation Process Meeting) to facilitate Innovation Planning Process as well as Consumer plus Business feasibility based
- Report Primary and Secondary Sales Analysis to Director Marketing on a monthly basis
- Report Retail Audit analysis to Brand Manager and Head of Marketing on a monthly basis
- Analyze Stocks and Supply Chain and report to the multifunctional partners
- Maintain Pricing Grids and Competitive grids
- Maintain Tracking of Gross Margins, COGs and Profitability on a monthly basis
- Analyze brand positioning and consumer insights
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Job Details
Standard Tea Company
Standard Tea Company is a known name in importing different fabulous brands in Pakistan Standard Tea Company started formulation of a unique tea blend, which was later named Prime mixture that led our brand becoming a hot favorite, and eventually the largest selling brand in Sindh Taking a step forward from this humble foundation, we moved up the ladder of success by innovating and introducing different tea brands to suit every taste and pocket, which were sold from its retail outlets in Sindh.
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