Posted Jun 23, 2021 1 views
Job Title: Lead Generation Specialist
Reports To: Managing Director
Department: Marketing
Summary: The incumbent will be responsible to develop a sales pipeline, increase brand awareness through email marketing. This role will be responsible to build relationships and generate quality leads and show tangible results.
Duties and Responsibilities:
· Create a wide variety of email marketing campaigns and ensure design and layouts of emails are optimized.
· Ensure to run email campaigns using StoneFly’s tools and techniques.
· Ability to sort out replies and categorize them in different categories. Prepare list for hot leads, identify customers who want themselves to be unsubscribed and accordingly make prompt action.
· Secure email database for future campaigns. Compile email lists and follow up on emails.
· Track and analyzing campaign results. Identify target audience and grow our email list
· Add hot leads in our Sugar CRM and share it with Director Sales. Director will further allocate leads to the sales team.
· Provide weekly and monthly report to Director with detailed analysis as how many campaigns were run in a month and share analysis of those campaigns.
· Use latest tools to perform the Data Analysis. Able to manage multiple data sheets and have sound knowledge regarding automation tools like Pardot, HubSpot or ActiveCampaign
· Collaborate with Sales Team with respect to lead generation data
Job Specifications:
Education: BBA, MBA, BCS, MCS, MIT, BBIT
Experience: At least 3- 5 years of relevant experience of lead generation for B2B sector primarily in US market.
Skills:
- Proven work experience as B2B Lead generation specialist.
- Understanding of data management and data workflows and report generation
- Experience of working on Automation tools like Pardot, HubSpot or ActiveCampaign
- Experience of working on any major CRM software
- Outstanding Project/Team management skills.
- Ability to identify anomalies & meet tight deadlines
- Proficiency in marketing automation technology
- Excellent written communication and copywriting skills
Job Details
Stonefly Inc
StoneFly is an IT Infrastructure-focused business unit of Dynamic Network Factory (DNF Corp) a member of the Storage Networking Industry Association (SNIA), the founding member of the IP Storage Institute (IPSI), a VMware TAP Elite Partner, and a VMware Professional Solution Provider Partner. StoneFly, Inc., headquartered in the Silicon Valley (Hayward) California, was founded to deliver upon the vision of simple and affordable enterprise-class storage optimization and disaster recovery protection through iSCSI and Fibre Channel storage area network (SAN) and network-attached storage (NAS) solutions.
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