Key Responsibilities

 

  • Manage and execute Amazon advertising strategy for the Private Label Brands under Swiftstar with a focus on, but not limited to, sponsored products, sponsored brands, and display ads.
  • Develop PPC campaigns, manage budgets and bids, A/B test keyword strategies, and optimize for target ACoS and product rank for thousands of ASINs.
  • Identify, measure, and analyze opportunities to boost sales based on performance.
  • Provide recommendations on campaign strategies, bidding strategies, and testing strategies.
  • Perform rank and keyword research and analysis to drive competitive advantage.
  • Partner with the Product team to provide feedback on what is working and where improvement is needed based on campaign performance.
  • Prepare presentations to Execs on PPC performance, including ad-hoc analysis, and reporting on critical initiatives.

Qualifications

  • Minimum of 3 years of digital marketing / eCommerce experience (Amazon).
  • Minimum of 3 years of experience in creating advertising campaigns and bid management in SEM (Amazon Ads, Google Ad Manager, Facebook Ads, etc.).
  • Demonstrated ability to manage large volumes of campaigns (upwards of $250K in monthly spend).
  • Proven track record in optimizing Marketing campaigns to improve ROAS and ACOS.
  • Self-motivated and Data-Driven, expert-level Excel skills a plus
  • Deep understanding of Marketing Funnels and Customer Journeys
  • Amazon Ads or Google Analytics certified a plus
  • Ability to execute a project independently with little to no direction
  • Passion for understanding customer behavior and conversion rate optimization

Job Details

Industry:
Functional Area:
Total Positions:
2 Posts
Job Shift:
Third Shift (Night)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Intermediate/A-Level
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
May 22, 2021
Posting Date:
Apr 21, 2021

Petrabrands

Retail · 101-200 employees - Lahore

With offices in 5 countries spanning 3 continents, Petra Brands has unparalleled reach in the global marketplace. Privately owned and funded, Petra Brands has grown over 2000% since 2020 and has a growing team of over 80+. Our team is comprised of data technicians, researchers, e-commerce experts, world class designers and supply chain masters. At Petra Brands, we have access to leading edge in-house manufacturing and AI informed trend forecasting. If we can imagine it, we can create it. The brands and products we take to market have the data backed assurance that not only will they succeed – they will dominate

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