Posted May 12, 2017 9 views
Responsible to develop the core positioning and messaging for the brand.
Responsible to build and implement Marketing Plans.
Responsible to oversee the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
Responsible for generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
Responsible for monitoring product distribution and consumer reactions through focus groups and market research
Responsible to develop brand standards and usage guidelines.
Specify market requirements for current and future products by conducting market research supported by on-going visits to consumers and non-consumers.
Analyze market trends, syndicated data and consumer research to track performance of the brand to inform sales and marketing team decisions.
Responsible to build the Brand strategy aligning with Company’s overall Strategy.
Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
Ensure strong negotiation resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities. Negotiate directly with vendors on occasions. Make decisions regarding spending levels and placement tactics.
Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction
Responsible for announcements & promotions on in-store graphics, fascia’s and other options. Ensure the presence of Stylo at best location in outdoor for getting maximum mileage.
Develop and coordinate breakthrough, integrated programs across advertising disciplines and deliver excellent executions through advertising and media agencies
Maintain accurate spending forecasts and update as needed; manage all activity for media budget tracking
Pursue significant business opportunities and added-value programs via media partnerships. Infuse the media program with innovation and strategic vision
People engagement through encouraging brand activation programs and make them believe that they are a part of brand family and elicit consumer’s insights as people interact with the brand
Achieve the maximum brand awareness within Allocated budget, Increase the PR relation with vendors as well agencies
Ensure the premium quality of mediums indoor , offset etc.
Job Details
Stylo Shoes
Originally set up as Bano Chappal, a single store in Lahore’s Anarkali Bazaar, in 1974, Stylo has become one of the most recognized names in Pakistani footwear and has no intention of slowing down. The brand has over 90 stores in 45 cities in Pakistan. An ISO 9001-2000 certified company, the brand never has, nor ever will compromise on quality. A large part of Stylo’s successful journey as a reputable brand has been its ability to stay on top of the trends in a mercurial market. The brand has become quick at anticipating changes in fashion and catering to them with unparalleled swiftness. Also understanding the diversity of its market, the brand promises a vast variety of its product. From casual flip-flops to professional court shoes to jewel encrusted bridal-wear, this is a brand that can truly claim that its range is all encompassing. In the spirit of unceasing exploration and its core goal of staying a few steps ahead of the competition, Stylo has also tapped into two specialized markets: children’s and semi sporty footwear. The demand for these products has given birth to two sub-brands: Stylo Kids and Impulse. Stylo Kids offers footwear for children in designs and styles similar to the adult range and is available at every Stylo store. Impulse specializes in pumps, also offers sneakers, joggers and sporty sandals. With specialized T.P.U soles, Impulse footwear ensures extra comfort and softness to the wearer.
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