Digital Marketing Expert - Remote

SUFI MARKETING looking who can purely work on sales conversion, creation and delivery of digital marketing initiatives across multiple digital channels with a focus on driving web purchases conversion and integrated marketing campaigns to achieve aggressive growth sales growth.

• As our Digital Marketing Specialist, your responsibilities will include:
• Focus on Sales and Helping Company to growing sales volume.
• Plans and executes all web, SEO/SEM, database marketing, email, social media marketing, pixel analyzation and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Create and implement innovative acquisition content, strategies & campaigns across paid and non-marketing channels including,
• SEM, paid social, programmatic, display, mobile, video.
• Explore new online marketing opportunities, channels, media, and tactics and with observed trends and internal analytics suggest improvements to processes and user experience across digital channels.
• Devise and analyze creative and promotional tests across our website and email programs in concert Web
• Designer/Content Specialist and Site Merchandiser to effectively deliver company messaging to target audiences, including mobile, video, social, search, real-time media buying, ad retargeting, SEO and SEM.
• Create and deliver reports and analysis that provide insights and solid recommendations for improvement and optimization across all on-site campaigns and digital activation efforts including: SEO, SEM, email marketing, display, mobile, etc.
• Collaborate with Web Designers and Site Merchandiser on content development and planning.
• Manage e-Commerce marketing budget, and ensure that marketing opportunities are being optimized to meet business objectives and financial goals, while staying within planned expense budgets.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Create and manage Facebook/Tiktok/Instagram campaigns and generate sales, purely work on conversion
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience with A/B and multivariate experiments
• Experience in optimizing landing pages and user funnels
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• roven working experience in digital marketing, particularly within the industry
• Knowledge of SEO Fundamentals (On-Page SEO & Off-Page SEO)
• ordPress, Shopify, HTML & CSS experience
• Should have good communication and English writing skills to manage guest posts, social media posts, content for a website, email content, etc.
• Plan, develop and implement SEO Standards
• Research and identify target keywords and implement them within the content and paid advertising campaigns.
• Identify and monitor key SEO KPIs using Google Analytics, AdWords, and social insight tools.
• Expert in Google, Facebook, Instagram ads. 
• Strong time management skills.
• Link Building – Researching and identifying quality targets (blogs, directories, article submission sites, forums) for link building
• Create detailed search engine optimization recommendations for assigned sites
• Be an expert in your space by staying on top of current SEO news, search engine feature changes, and algorithm shifts.
• Research, create, and deliver a long-term SEO strategy for the channel that complies with best-practice standards and will drive sustainable traffic.
• Content writing and management
• Must be able to juggle multiple projects at the same time.
• Incredible attention to detail.
• Problem solving skills.
• Knowledge of content management systems.
• Plan & execute digital marketing & promotions.
• Prepare digital insights and strategies based on analytical data
• Prepare e-business strategies to increase leads and target sales.

Note: You have to work remotely