Posted May 19, 2021
Are you ready to play an instrumental role as a member of a start-up with incredibly ambitious growth plans in Pakistan? Apricart E-stores is looking for a seasoned and highly motivated Marketing & E-commerce Manager who will be responsible to promote and strengthen our brand. The ideal candidate will be an experienced and dynamic individual who can develop and execute marketing strategies, both online and offline.
The candidate will be responsible for effective brand positioning through integrated marketing campaigns to engage users and interactive relationship between consumers and the company.
If you have creative flair and understand how e-commerce marketing dynamics and winning strategies, , then you are just the one we are looking for!
Responsibilities:
- Assess the market/ consumer groups to identify effective marketing strategies
- Plan and execute marketing campaigns (digital, ATL, BTL)
- Oversee content creation, including text posts, video and images for use on social media
- Ensure correct content is shared regularly on digital platforms
- Promote products and services over social media, in a way that is consistent with our organization’s brand and social media strategy
- Develop innovative strategies to drive traffic to the company’s website and mobile app
- Manage customer representative to ensure customer queries and concerns are dealt on time
- Measure performance metrics and provide timely reporting, and use it to identify demand trends and insights
- Manage and maintain marketing budget
- Collaborate with colleagues from across functions to ensure branding is consistent
- Keeping abreast of market developments and competitive offerings
- Engage with grocery vendors and form collaborations with them
- Manage relationships with existing vendors
Qualifications & Skills:
- A bachelor’s degree in marketing or media, business, communication or related field is a must
- 3 – 5 years of relevant experience in managing brands on digital platforms
- Knowledge and understanding of algorithms and search engine optimization
- Ability to work well under pressure and meet deadlines
- Excellent team work and networking skills.
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- Strong communication and presentation skills
- Ability to multitask, to work on a number of projects at once
- Problem solving skills
- Incredible attention to detail
Professional qualities:
- Self-paced learner and willing to learn new technologies and skills
- Team player and collaborative
- Agile mindset
- Adapt with changing needs
- Take initiatives and suggest innovative ideas and solutions
Job Details
Swenta Limited
Experienced global firm of management consultants
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