Create promotional briefs for Take4Media for upcoming HPD promos. Promotional banners will need to be well thought out using HPD Branding. Creatives will need to be designed for HPD websites, Social Media, Email Marketing and Google Display Ads.
- Using existing template, create promotional taglines for upcoming HPD Sales.
- Suggest specific HPD SKUs for the images of promotional banners.
- Use a wide variety of lifestyle images to keep website fresh and to build an internal bank of images to be used for social media posts as well as future updates to HPd.com and Email marketing templates
- Banners must follow the HPD branding, keeping in mind the preferred fonts and colors
Social Media and Google Display Ads
- Using HPD’s images bank the Creative Producer must create Google and Social Media display ads for online marketing.
- Images must be sized to fit all the Social Media platform constraints.
- Multiple and different sizes are needed for each Social Media platform.
- Evergreen Ads need to be created and updated based on current sales.
- Creative Producer must be able to use Illustrator/Photoshop to perform the following functions (• Resize/crop images • Add/Edit text to images • Create display marketing carousel videos of products)
- Work with Take4Media to create product line videos.
- create up to date how to whiteboard videos useful for HPD and channel partner websites as well as YouTube how to searches.
- Create email templates that are engaging to customer for both third party promotional email platforms (send in Blue and Constant Contact) as well as automated email templates through HPDs backend ECOM.
- Promotional Emails should market HPDs current promotions while highlighting main categories in a concise manner while keeping the HPD branding in mind.
- Will need to create segmentations based on shopper behavior and account type to increase conversion rates.
- Certain user should received specific emails based on shopping behavior instead of having one promo email to each customer. • Examples of specific Emails ( • Swatch order with no panels purchase • Haven’t bought within the last year • Trade partners )
- Automated emails templates need to be created to increase incretions with customer and provide upsell opportunities.
- Based on shopper behavior/orders, emails funnels must be created to insure constant contacts with our customers.
- Each of the different automated emails needs to have time specific emails to encourage interaction with the customers.
- Examples of automated emails: (• Swatch Orders
- Curtains Panel Orders • RMA Request • Custom Quote Request • Request a Review)
Competitive Market Salaries and Benefits.