• Manage channel marketing calendar for owned channels and campaigns/events; including promotions, new product launches, seasonal campaigns (Prime day, BFCM, so on), new campaign opportunities, and new ads features/functionality Gain alignment and effectively communicate with cross-functional partners. Own creative briefing, providing feedback on creative assets, and ensuring error-free content is loaded on-ads.
  • Suggest/Implement Day to Day and Monthly budget slabs for campaigns
  • Development and execution of Storefront upgrades; including creative briefing, cross-functional support & alignment, reporting, and in-store optimizations.
  • Make sure we adhere all advertisements and storefront policies of content and briefs
  • Deliver regular business reporting on-site metrics, new launch success, and other ad-hoc analysis as needed
  • Strategically plan, implement and optimize performance marketing campaigns across Channels
  • Collaborate with activation team and design teams to develop strategy and creative recommendations to drive business growth
  • Comfortable with data analysis across a variety of metrics/segments (i.e. search terms, competitors, device, placement, audience, creative) to identify opportunities and cover gaps to increase ROAS and performance
  • Contribute to forecasts, analyze performance and adjust strategies to deliver against KPIs and targets.
  • Rigorously optimize through experimentation. Create A/B / multivariate tests to iterate on ad creative, copy, landing page and so forth, to increase customer acquisition, engagement and revenue growth
  • Provide regular reporting on the performance of campaigns with actionable insights through the analysis of performance data.
  • Leverage all these insights to develop and execute optimization action plans

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Clifton, Karachi, Pakistan
No Preference
22 - 30 Years
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
2 Years (Candidate should have Amazon marketplace experience)
Apply Before:
Mar 23, 2023
Posting Date:
Feb 22, 2023

Work Environment

Supervisor’s gender:
Percentage of female coworkers:


Services · 11-50 employees - Karachi

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