Performance Marketing Executive

TCL Electronics Pakistan (Pvt.) Ltd. seeks a highly skilled Performance Marketing Executive to develop and execute comprehensive performance marketing campaigns aimed at accelerating e-commerce growth and digital engagement. This role focuses on managing paid advertising initiatives across multiple platforms, optimizing website conversion rates, and enhancing the tracking and reporting infrastructure to drive measurable revenue growth, return on ad spend, and customer acquisition. The ideal candidate brings a robust understanding of digital marketing tools and strategies along with a strong analytical ability to translate data into actionable insights that align with business objectives. The position requires an individual contributor who thrives in a dynamic environment, collaborating closely with internal teams and external partners to implement full-funnel marketing strategies. The role involves hands-on management of digital platforms such as Google Ads, Meta Ads, TikTok Ads, and more, alongside responsibilities for improving the customer journey and enhancing user experience on the companys owned e-commerce website. Candidates should possess thorough expertise in campaign management, conversion optimization, and digital tracking technologies, with a focus on accountability and measurable business outcomes.
Responsibilities

• Develop and execute end-to-end performance marketing strategies across Google Ads, Meta Ads, TikTok Ads, and other digital acquisition platforms to maximize customer acquisition and revenue growth.
• Manage, monitor, and optimize paid advertising campaigns including Search, Shopping, Performance Max, Display, Remarketing, Dynamic Product Ads, and conversion-driven campaigns to improve performance metrics such as ROAS and CAC.
• Lead e-commerce growth efforts on TCL Pakistans owned website by focusing on sales performance, conversion rate optimization, and overall customer journey enhancement.
• Design and implement first-party data strategies that utilize customer relationship management data and audience segmentation to enhance paid media campaigns, remarketing efforts, and customer lifecycle marketing for improved retention and campaign efficiency.
• Oversee management and optimization of Google Merchant Center, Google Shopping campaigns, Meta Catalog management, dynamic product feeds, and overall product catalog integrity to support campaign success.
• Ensure precision in campaign tracking and attribution by maintaining rigorous ownership of pixels, events, tagging protocols, and measurement frameworks across all digital platforms.
• Administer Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API, and Enhanced Conversions to monitor event match rates and apply a solid understanding of attribution models for various digital media channels.
• Drive frontend improvements, including the design and updating of banners, landing pages, and product pages, ensuring UI/UX elements are conversion-focused to enhance user engagement and sales.
• Support website operational functions such as HTML/CSS basic updates, SKU uploads, product listing updates, and e-commerce content implementation including management of the website data layer for streamlined performance.
• Build comprehensive reporting dashboards, analyze campaign data meticulously, and extract actionable insights to continuously improve marketing performance and contribute to strategic business growth.
• Collaborate with media agencies, platform partners, and internal stakeholders including sales, product, e-commerce, and regional marketing teams to align marketing activities with commercial objectives and ensure accountability against KPIs.
• Continuously challenge and improve marketing processes and agency deliverables to build scalable, efficient performance marketing workflows.