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Job Description

DIGITAL MARKETING MANAGER - JOB DESCRIPTION

Tech Bay Solutions is seeking to hire passionate Digital Marketing Manager to join our Lahore office. Working in a digital marketing environment, the individual will lead a team responsible for developing and implementing the SEO and Digital Marketing strategy for our clients and in-house projects.  

The Digital Marketing Manager will also deliver SEM campaigns on Google, Facebook, Instagram, Yahoo, YouTube, Pinterest, Twitter, and Bing in order to maximize ROI. This is a great opportunity for a Digital Marketing Expert to widen their knowledge and experience.

DUTIES & RESPONSIBILITIES

·        Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

·        Track, report, and analyze website analytics

·        Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

·        Optimize copy and landing pages for search engine marketing

·        Perform ongoing keyword discovery, expansion and optimization.

·        Research and implement search engine optimization recommendations

·        Research and analyze competitor advertising links

·        Develop and implement link building strategy

·        Work with the development team to ensure SEO best practices are properly implemented on newly developed code

·        On-page/off-page SEO

·        Work with content and marketing teams to drive SEO in content creation and content programming

·        Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

·        Build and manage the company’s social media profiles and presence

·        Create and execute all content writing, Google Ads, Social media marketing, SMM, and SEO strategies.

QUALIFICATION REQUIREMENTS

·        Bachelor’s Degree in Marketing, Business, or related field.

·        5+ years in digital marketing and SEO

·        Understanding of SEO, SEM, Social Media platforms, and optimization techniques.

·        Comprehensive understanding of Google Analytics and other SEO services involving tracking tools, webmaster tools, back-end SEO, and metadata

·        Experience in finding SEO keywords and phrases to drive web traffic

·        Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Excel, and Outlook)

·        Understanding of HTML, and CSS is preferable

·        Familiarity with analytical tools, such as Google Analytics, and marketing automation platforms.

·        Proficiency in SEO tools and tactics.

·        Strong project management skills with the ability to multitask and supervise multiple projects

·        Excellent Verbal and Written communication skills

·        Strong problem-solving skills, the ability to adapt to shifting priorities and align activities to meet organizational goals

·        Experience in identifying and creating campaigns for target audience involvement

·        Experience in setting up and optimizing PPC campaigns on all major search engines

·     Certification in Google Digital Garage

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Department Head
Minimum Experience:
5 Years
Apply Before:
Feb 26, 2021
Posting Date:
Jan 25, 2021
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Techbay Technologies

Information Technology · 1-10 employees - Lahore

IT House

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