We are looking for PPC / Google AdWords Expert. Candidate will be responsible for managing various PPC campaigns On Google/Bing and also ensure that they are optimized to deliver the maximum ROI for the company.
Improve ROI for PPC campaigns through proactive bid and position changes.
Improve traffic quality through keyword research, use of negative keywords, and omission of poor quality keywords.
Improve CTR through A/B testing
Should have first-hand knowledge of Google Analytics.
Improve conversion and navigation paths through testing different landing pages and identifying best performers.
Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
Create and distribute PPC ROI reports, conversion reports, and keyword and campaign performance reports
To do a complete analysis of website along with their recommendations.
To do in-depth keyword analysis using different tools.
Candidates only who are available for night shift should apply timings would be from 7:30pm-4:30am
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