· Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns to generate leads manage our social media presence (LinkedIn, Twitter, Facebook, Google Plus).
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights.
· Brainstorm new and creative online growth strategies Content strategy and writing (email/website copy, blog, whitepaper sand eBooks).
· Plan, execute, and measure website experiments and conversion tests collaborate with internal teams to create landing pages and optimize user experience.
· Utilize strong analytical ability to evaluate end-to-end B2B customer buying funnel Collaborate with agencies and other vendor partners.
· Create visually appealing PowerPoint presentations for senior-level executives
· Complete SEO fulfillment project tasks in a timely and successful fashion.
· Support sales teams and serve as the SEO client interface, by being the SME on SEO related questions and provide performance updates to the client.
· Develop the SEO strategy for clients, using industry and departmental best practices.
· Research and perform topical research and competitive analysis to create content optimization strategy for new and old accounts.
· This includes specific content recommendations, local business listings optimization and tweaking social media optimization as needed.
· Create site architecture and sitemap for clients’ websites, working closely with internal project managers and writers.
· Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals.
· Lead conversations and give presentations in our SEO team knowledge shares on hot topics in the industry to continue to invest in their personal growth as well as the departments.
· Communicating results and complex concepts in simple language to clients who may not have an in depth knowledge of search and how it works.