Develop SEO strategy to deliver against aggressive learner acquisition and revenue goals.
Educate and evangelize on SEO best practices with cross functional partners throughout the company and with our university partners.
Analyze and report SEO performance on a daily, weekly, monthly and quarterly cadence, including the performance of specific initiatives.
Conduct keyword research, develop comprehensive plans for targeting key terms, and provide keyword target and holistic SEO recommendations for newly developed course content.
Collaborate with university partner activation team to provide SEO recommendations to our university partners in their course creation and course promotion.
Develop and execute link building strategies, including collaborating with PR and social media leads to leverage digital PR and social channels for SEO benefit.
Collaborate with product and engineering teams to identify, refine and prioritize technical projects impacting SEO and improve site standards related to SEO.
Work with Acquisition Marketing Manager to align our natural and paid search strategies and tactics.
Stay abreast of changes in search technology and share knowledge internally.