The SEO & Digital Marketing Specialist with hands-on experience in Google AdWords and Facebook Adverts will administer the company’s Spectrum, Vivant & other Digital marketing Camapigns.
Main duties and responsibilities include but not limited to the following;
- Select the most optimum Keywords for Google Adwords & ensure maximum calls in optimized marketing budget.
- Ensure that agents get the required amount of call each day from Google adwords campaign & other social media marketing campaigns for proper sales & RGU count..
- Creating and execution of all social media activities and campaigns.
- Devising strategies to drive online traffic to the company website.
- Managing online brand and product campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the company website.
- Monitor performance of social media pages.
- Help coordinate media and trade events.
- Other ad-hoc duties as required.
Required Qualification & Skills:
- Minimum Bachelor’s degree with focus on Marketing/Mass Communication/Media Studies or any other relevant discipline.
- Experience in running mega campaigns on Google AdWords and Facebook Adverts independently.
- Adequate SEO knowledge.
- Experience in Google plus.
- Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
- Strong Communication skills (both written and spoken).
- Impeccable English writing & editing skills at a professional level.
- Candidates having hands-on experience with Photoshop will be preferred.
- Strong knowledge of Social Media Tools.
- Knowledge of online marketing and good understanding of major marketing channels.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability...