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Job Description

Duties and Responsibilities:

  • To prepare growth marketing strategy for the organization that is aligned with the business goals.
  • Manage all digital marketing operations for Easypaisa along with managing digital agency and ensuring deliverance of relevant performance KPIs
  • Acquire new customers on the App and maintain CAC (Customer Acquisition Cost)
  • To create effective & timely reporting mechanisms – which would keep key stakeholders informed about the progress of campaigns/achievement of key business objectives.
  • Ensuring a strong governance framework is being followed while not compromising on the speed or quality of work and co-ordination with Digital Media agency
  • Continuously improve online customer and user experience across all digital touch points to improve conversion and ROI via effective placement of brand message/advertisements on various digital platforms
  • Responsible for the continuous development of the channel through analysis Closed Feedback Loop (CFL) and customer surveys (BLS)
  • Always experimenting with new growth platforms and approaching A/B testing with scientific approach.
  • Continuously explore organic channels of growth to acquire new users and to engage existing ones.
  • To work closely with Segment teams to come up with value propositions that aid top of the funnel customer acquisition as well as customer retention.
  • Work with Product team to prepare plans for Product GTM and growth.
  • Managing commercial digital marketing finance from an internal audit/payments point of view. This includes, budgeting, accruing expenses, & managing payments & re-conciliations during every month.
  • Ability to work as a team member /leader and having the skill set to work in a partnership environment to generate synergies from across functions
  • Incumbent shall be responsible to adhere by Telenor Microfinance Bank Behaviours & Values in all aspects of his/her work conduct.
  • Ensure that a culture of risk and compliance management is implemented, and institute performance measures tied to individual risk and compliance responsibilities.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Information Technology
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
7 Years - 8 Years
Apply Before:
Oct 02, 2021
Posting Date:
Aug 31, 2021
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Telenor Microfinance Bank

Banking/Financial Services · 4501-5000 employees - Islamabad

pstrongOverview/strong/ppTelenor Microfinance Bank Limited is jointly owned by Telenor Group, the leading telecommunications company across Scandinavia and Asia with 174 million customers, and Ant Financial, the operator of the world's leading payment and lifestyle platform Alipay that's als ...Read More

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