Posted May 13, 2022 16 views
The incumbent is responsible for the acquisition of Mobile Accounts on the easypaisa base in order to ensure that growth ambitions of monthly active users are achieved
- Support the Assistant Director Acquisitions in achieving team objectives of new acquisitions
- Develop a well-rounded acquisition strategy and achieving mobile account acquisition targets on a month to month basis
- Responsible to update the dynamics of the campaigns to artworks made for the social media and company website
- Coordinate with the product development team to implement any changes in the system necessary for running a new campaign
- Constantly improve performance through continuous operational reviews, combined with strong coordination with internal and external stakeholders to ensure seamless execution of departmental objectives
- Responsible for working closely with HoD Growth & Segments and product planning teams to provide input into strategic development of the business
- Develop new acquisition channels for the organization to acquire both USSD and App customer
- Improve customer acquisition quality from all channels and reduce early lifecycle churn
- Provide regular visibility of target vs achievement against the various acquisition channels and their primary quality indicators
- Assist in development of new products and features within the easypaisa product portfolio to attract consumers towards this service
- Increase migration of USSD customers of easypaisa towards the easypaisa App for improved customer experience
- Write clear and comprehensive business requirements documents (BRDs) for new product features
- Lead and direct all system developments, enhancements, and ensure new features are launched on-time and in-line with the strategic product roadmap for acquisitions
- Design and lead the implementation of value proposition that results in customer base uptake for Easypaisa.
Skills
Job Details
Telenor Microfinance Bank
pstrongOverview/strong/ppTelenor Microfinance Bank Limited is jointly owned by Telenor Group, the leading telecommunications company across Scandinavia and Asia with 174 million customers, and Ant Financial, the operator of the world's leading payment and lifestyle platform Alipay that's also an affiliate company of Alibaba Group. It is the first scheduled microfinance bank of Pakistan that provides a range of innovative banking solutions./ppTelenor Microfinance Bank created history in 2009, when it launched Easypaisa, Pakistan’s first branchless banking platform and the country’s only GSMA mobile money certified service. With the largest footprint in the country, Easypaisa has since then evolved into a digital lifestyle enabler which is leading the fintech revolution in Pakistan./ppMotivated by its strongvision of ‘transforming the financial landscape of the country’/strong, Telenor Microfinance Bank is on stronga mission to provide ‘instant access to convenient digital financial services’/strong that benefits the people of Pakistan. Telenor Microfinance Bank is empowering people to truly adopt the digital way of life./pp /ppstrongOur Values:/strong/pp• Customer First./pp• Create Together./pp• Keep Promises./pp• Be Respectful./p
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