Posted May 25, 2026 13 views
The Senior Google Ads Specialist at Tell Me Your Goal is responsible for creating, managing, and optimizing Google Ads campaigns to maximize return on investment and achieve the companys digital marketing objectives. This role requires a deep understanding of PPC strategies, keyword research, and performance analytics to effectively allocate advertising budgets and enhance campaign results. The specialist leads a team of 10 marketing professionals, providing guidance and leadership to ensure seamless campaign execution and continuous performance improvement in a dynamic and fast-paced environment.
This position demands expertise in Google Ads tools including Google Analytics, Google Tag Manager, and Google Ads Keyword Planner, alongside strong skills in landing page optimization. The Senior Google Ads Specialist collaborates across teams to develop strategies that drive traffic, increase conversions, and improve overall campaign effectiveness. With at least four years of experience, the candidate must demonstrate excellent communication, leadership, and problem-solving abilities to elevate the company's digital marketing performance.
Responsibilities
- Develop, implement, and manage Google Ads campaigns that align with company goals and marketing strategies.
- Conduct thorough keyword research and analysis to identify high-performing keywords and optimize bidding strategies.
- Monitor and analyze campaign performance data using Google Analytics, GA4, and Google Ads tools to identify growth opportunities and areas for improvement.
- Oversee and allocate advertising budgets effectively to maximize ROI and meet performance targets.
- Lead, mentor, and coordinate a team of 10 marketing specialists, providing training and guidance for campaign optimization and development.
- Collaborate with content creators and web developers to optimize landing pages for enhanced conversion rates and user experience.
- Prepare comprehensive performance reporting and analyses for internal stakeholders to evaluate campaign effectiveness and inform decision-making.
- Stay updated on industry trends, Google Ads platform updates, and emerging digital advertising techniques to continuously improve campaign strategies.
- Implement and manage Google Tag Manager setups to ensure accurate tracking and measurement of campaign performance.
- Troubleshoot and resolve campaign issues promptly, applying problem-solving skills to maintain optimal campaign health.
- Develop and refine PPC optimization techniques to increase click-through rates and minimize cost-per-acquisition.
- Communicate campaign results, insights, and recommendations clearly and effectively to management and team members.
Skills
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