· BS/MS degree in marketing or a related field
· Demonstrable experience in marketing together with the potential and attitude required to learn
· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Experience in setting up and optimizing Google Adwords campaigns
· Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
· Good taste, a sense of aesthetics and a love for great copy and witty communication
· Up-to-date with the latest trends and best practices in online marketing and measurement
Job Activities for: "Marketing Manager"
1) Communicating with Persons Outside Organization -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
2) Communicating with Supervisors, Peers, or Subordinates -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
3) Making Decisions and Solving Problems -- Analyzing information and evaluating results to choose the best solution and solve problems.
4) Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time.
5) Interacting With Computers -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
6) Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources.
7) Organizing, Planning, and Prioritizing Work -- Developing specific goals and plans to prioritize, organize, and accomplish your work.
8) Selling or Influencing Others -- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
9) Judging the Qualities of Things, Services, or People -- Assessing the value, importance, or quality of things or people.
10) Processing Information -- Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
11) Identifying Objects, Actions, and Events -- Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
12) Updating and Using Relevant Knowledge -- Keeping up-to-date technically and applying new knowledge to your job.
13) Documenting/Recording Information -- Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
4) Interpreting the Meaning of Information for Others -- Translating or explaining what information means and how it can be used.
15) Resolving Conflicts and Negotiating with Others -- Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
16) Performing for or Working Directly with the Public -- Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
17) Thinking Creatively -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
18) Coordinating the Work and Activities of Others -- Getting members of a group to work together to accomplish tasks.
19) Developing and Building Teams -- Encouraging and building mutual trust, respect, and cooperation among team members.
20) Scheduling Work and Activities -- Scheduling events, programs, and activities, as well as the work of others.
21) Provide Consultation and Advice to Others -- Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
22) Training and Teaching Others -- Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
23) Developing Objectives and Strategies -- Establishing long-range objectives and specifying the strategies and actions to achieve them.
24) Guiding, Directing, and Motivating Subordinates -- Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
25) Performing Administrative Activities -- Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
26) Analyzing Data or Information -- Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
27) Monitoring and Controlling Resources -- Monitoring and controlling resources and overseeing the spending of money.
28) Coaching and Developing Others -- Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
29) Monitor Processes, Materials, or Surroundings -- Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
· Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
· Deploy successful marketing campaigns and own their implementation from ideation to execution
· Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
· Produce valuable and engaging content for our website and blog that attracts and converts our target groups
· Build strategic relationships and partner with key industry players, agencies and vendors
· Be in charge of marketing budget and allocate/invest funds wisely
· Measure and report performance of marketing campaigns, gain insight and assess against goals
Abilities Needed for: "Marketing Manager"
1) Written Comprehension -- The ability to read and understand information and ideas presented in writing.
2) Oral Expression -- The ability to communicate information and ideas in speaking so others will understand.
3) Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences.
4) Speech Clarity -- The ability to speak clearly so others can understand you.
5) Deductive Reasoning -- The ability to apply general rules to specific problems to produce answers that make sense.
6) Inductive Reasoning -- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
7) Fluency of Ideas -- The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
8) Speech Recognition -- The ability to identify and understand the speech of another person.
9) Written Expression -- The ability to communicate information and ideas in writing so others will understand.
10) Problem Sensitivity -- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
11) Near Vision -- The ability to see details at close range (within a few feet of the observer).
12) Mathematical Reasoning -- The ability to choose the right mathematical methods or formulas to solve a problem.
13) Originality -- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
14) Information Ordering -- The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).