· Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
· Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
· Manage the creation of large keyword lists.
· Provide creative copy suggestions and graphical ad templates.
· Manage Display network placement lists on AdWords and through other contextual advertising platforms.
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
· Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
· Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
· Keep pace with search engine and PPC industry trends and developments.
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
· Monitor and evaluate search results and search performance across the major search channels.
· Communication to team and management on project development, timelines, and results.
· Provide oversight and work closely with the other team members to meet client goals.
The Superior Group believes in facilitating Superior Human Beings