Healthcare marketing officers create and implement marketing plans for hospitals and medical facilities.
In addition, these officers plan programs and events that build relationships between healthcare personnel and patients, as well as position the medical center's products and services favorably in the healthcare market.
Other duties that fall under a healthcare marketing professionals purview include designing hospital brochures, posting and editing content on the hospital's website, and identifying specialty practices that or physicians who can help increase marketing value for the healthcare facility.
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