TikTok Ads Specialist

Herbiotics Health Care, a prominent nutraceutical brand in Pakistan, is looking for a creative and results-oriented TikTok Ads Expert to join their marketing team. The successful candidate will possess a deep understanding of the TikTok algorithm and demonstrate the ability to create engaging, attention-grabbing video content that delivers strong returns on investment through paid advertising campaigns. This role requires managing multiple brand campaigns simultaneously, analyzing performance data to optimize results, and collaborating closely with creative teams to produce impactful video advertisements tailored for TikTok audiences.

Key Responsibilities:
- Plan, execute, and continuously optimize TikTok advertising campaigns across various brands to achieve targeted goals.
- Monitor and analyze campaign performance metrics such as CTR, CPC, CPM, and ROAS to identify areas for improvement and maximize effectiveness.
- Conduct research on current trends, hooks, and content strategies that successfully convert viewers into customers.
- Collaborate with designers and content creators to develop engaging, scroll-stopping video ads specifically designed for TikTok users.

Required Qualifications:
- At least 6 months of hands-on experience managing campaigns using TikTok Ads Manager.
- Strong knowledge of key advertising metrics including Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Mille (CPM), and Return on Ad Spend (ROAS).
- Proven ability to create and manage custom audience segments and optimize advertising budgets for maximum impact.
- A portfolio or screenshots showcasing successful TikTok ad campaigns is highly desirable to demonstrate practical expertise.

Preferred Qualifications and Benefits:
- Competitive monthly salary in the range of PKR 40,000 to 50,000.
- Performance-based bonuses to reward effective campaign outcomes and contributions.
- Opportunity to enhance digital marketing skills in a dynamic environment with exposure to other platforms such as Meta and Google Ads.
- Work within a young, creative, and fast-paced marketing team that fosters innovation and professional growth.
- This is a full-time, in-person role based at the company’s office, offering hands-on experience and direct collaboration with the team.

This position is ideal for candidates passionate about digital marketing and eager to contribute to the growth and success of an emerging brand on TikTok. If you are driven by creativity and data-driven results, this role offers an excellent platform to develop your expertise and make a significant impact.