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Job Description

We are looking for a PPC (Pay Per Click) executive/ expert to run PPC campaigns and monitor paid search budgets.

  • In this role, the candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) Candidate should also be analytical and good with numbers.
  • Goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements

  • Proven experience as a PPC Executive or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Mar 19, 2021
Posting Date:
Feb 18, 2021
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Top Spot, Inc

Information Technology · 51-100 employees - Lahore

TopSpot is a USA based internet marketing, web design and development company, with an experience of 7 years. We believe in providing web solutions to our clients ranging from content writing to full fledged web design and development to online promotion solutions, we also help businesses to create ...Read More

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