Posted Jun 26, 2019 4 views
Candidate must have a strong grasp on running Paid advertising campaigns on Facebook, current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Holding 3 – 4 years of experience in same domain. He/ she will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
· Plan and execute all paid advertising campaigns on Facebook, Instagaram, Google Adwords, YouTube & Twitter.
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
· BS/MS degree in marketing or a related field
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of ad serving tools (e.g., DART, Atlas)
· Experience in setting up and optimizing Google Adwords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement
Job Details
Top Spot, Inc
TopSpot is a USA based internet marketing, web design and development company, with an experience of 7 years. We believe in providing web solutions to our clients ranging from content writing to full fledged web design and development to online promotion solutions, we also help businesses to create a Brand for them. With our technical expertise and end to end business solutions, we have been successful in evolving a number of signature brands across the globe. Amongst the vast array of clientele that we comprise, the company already has as many as 50 odd clients in the Global internet solutions market itself. We are offering excellent working conditions: A relaxed and friendly environment Small select group of team members Fixed hours of work Working on many websites No outside clients to work with
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